Marketing Goal
Focused exposure. Qualified buyers. Strong results.
With an emphasis on integrity, the goal is to expose your property to the widest group of qualified buyers in order to achieve the optimum sales price and contract terms for you.
Jackie Walters and Village Properties bring broad experience, thoughtful strategy and a comprehensive marketing approach to each listing.
Step One
Preparation for sale
- Define your property’s amenities, history and goals.
- Consult selected Realtors for professional pricing insight.
- Prepare a comparative market analysis and strategically determine the list price.
- Advise on reports, staging, photography, brochures and signage.
Step Two
Networking with Realtors
- List your home with photos and video on the appropriate MLS.
- Send digital brochures to Realtors and invite them to view the photo tour.
- Hold brokers’ tours, send local Realtor emails and follow up for showing feedback.
- Continue networking with agents and our sphere of influence until your home is sold.
Step Three
Website marketing & social networking
- Use online marketing to reach buyers quickly and broadly.
- Feature your listing on villagesite.com and high-traffic real estate websites.
- Expand exposure through contemporary social platforms including Facebook and YouTube.
Step Four
Marketing your property
- Collaborate with the marketing department on a custom plan for your property.
- Develop full-color flyers, brochures and postcards.
- Advertise in local publications including Santa Barbara News-Press, Santa Barbara Independent, VOICE Magazine and Santa Ynez Valley News.
- Consider additional local, national and international publications as appropriate.
Step Five
Facilitating escrow
- Present and review offers, then ethically represent you in negotiations.
- Organize the escrow process and guide completion of documents and disclosures.
- Manage inspections, repair work, loan processing, title work, disclosure and insurance clearance.
- Coordinate a successful close of escrow.